Viral Vault

The Arcane Art of Brand Discovery™

Where Soul Meets Strategy

Welcome to a brand journey unlike any other, one rooted in intuition, clarity, and timeless resonance. This is more than a questionnaire. It’s a portal. Here, we blend mystical insight with brand strategy to uncover the essence beneath your logos and launch plans, the emotional pulse, the energetic story, and the transformational power your brand is meant to carry. Whether you’re redefining, rebranding, or rebirthing your vision, this is where alignment begins.

The Arcane Art of Brand Discovery™

A Strategic & Spiritual Brand Alignment Experience

Welcome to The Arcane Art of Brand Discovery™, a sacred and strategic journey designed to uncover the true essence of your brand.

This form is your gateway to deeper alignment, merging mystical insight with brand clarity. Each question invites you to reflect not only on your business strategy but on your brand’s emotional signature, energetic footprint, and transformational purpose.

🔮 Whether you’re rebranding, launching something new, or realigning with your soul mission, this immersive discovery process will help you:

Identify hidden patterns and messaging blocks
Clarify your audience, niche, and emotional resonance
Reconnect to your vision, values, and brand’s sacred "why"
Unlock creative clarity and future direction

Once submitted, your answers will be reviewed by Dr. Constance Quigley and translated into a custom 5–7 page Brand Discovery Report, crafted with both insight and intuition.

This form may take 15–30 minutes.

Complete it in a calm, intentional space. There is no rush—your clarity is worth the time.

Let your brand speak. Let your truth be seen. Let the alignment begin.

The Gate of Identity

Clarify who you are and the world you represent.

Full Name:

What is the full name of your business as registered?

Industry

Business Founding Date:

Month

Day

Year

Headquarters or Primary Location: (City, State, or Country)

What inspired you to start this business? (Tell the origin story—your "why.")

Website

If your brand had a spirit animal or symbol, what would it be and why? (This invites a spiritual/creative lens.)

What single word or phrase best describes the heart of your business? (e.g., "freedom," "transformation," "trust.")

Is there a personal mantra, belief, or value that drives you as a founder?

What universal or spiritual principles guide your business? (e.g., alignment, balance, abundance, service.)

The Brand Mirror

Reflect on your brands current state and greatest challenges.

What feels out of alignment between your brand’s internal truth and its external presence?

What has changed since your brand began? Has your mission evolved? Has your audience shifted? What beliefs, services, or energy have grown or fallen away?

If your brand had a “shadow” (its hidden fear, doubt, or pain), what would it be? This is an advanced prompt—skip if it feels too personal. But if you know what quietly holds your brand back, share it here.

When do you feel most in flow with your brand? Describe a moment (past or recent) when everything just “clicked”— you felt aligned, proud, and deeply seen.

What are 1–2 phrases people say often about your brand? Positive or negative—what keeps coming up in reviews, conversations, or feedback?

If your brand stood before a mirror, what would it say to itself? A poetic or metaphorical reflection is welcome here.

Reflection: If one truth about your brand could be fully seen, heard, and embraced in the world—what would it be?

Market Mapping

Reveal the terrain in which you operate—your

niche, competitors, and differentiators.

What is your target niche? Who are you truly here to serve? Be specific. What group, field, or community is your work designed for—and what do they long for?

Who are your main competitors? List any direct or indirect competitors. Who else serves your audience, and what do they do well (or not so well)?

What sets your business apart from the competition? In what ways is your work unmistakably yours? What would your most aligned client say about why they chose you?

What is your biggest challenge in reaching your ideal audience? What keeps you from claiming your full place in the market—visibility, clarity, pricing, positioning, confidence?

How do you want to see yourself positioned in the market? Be bold. What title, identity, or energetic presence do you want your brand to hold in your industry?

What part of the collective transformation are you here to guide? Your niche has a deeper purpose. What shift are you called to activate in your field or among your audience?

What old industry narrative are you ready to disrupt or rewrite? Is there a norm, belief, or system in your niche that no longer serves? What is your work here to shift?

If your brand was a guidepost in your industry, what would it point to? A mindset? A truth? A better future? Describe what you want others to move toward when they engage with your work.

The Offering Alter

Illuminate what you give and promise to the world: This is where your

brand’s sacred exchange comes into focus. Let this altar hold what you give the world—and what you vow in return. Be practical, but also proud. Every offering is a doorway to the deeper mission you’re here to serve.

What products or services do you offer? Describe the tangible and intangible offerings you provide. What are the key services, programs, or experiences through which your brand expresses its magic?

What promises do you make to your clients? What values, transformations, or outcomes do you consistently strive to deliver? What soul contracts are you entering with those who choose you?

What is your slogan or signature phrase? Share the short phrase, tagline, or mantra that encapsulates your brand’s mission or energy. If you don’t have one yet, write a phrase that could be.

What energetic shift do you want your clients to feel after working with you? Think of your brand as a before-and-after journey. What transformation— seen or unseen—do you most want to leave them with?

What part of your offering feels most sacred to you—and why? Is there a service, message, or moment that feels especially alive with purpose? Share what lights you up in your work.

What offering are you still dreaming of launching—but haven’t yet? It’s okay if it’s still forming. Describe the course, book, product, or service that lives in your heart, waiting to emerge.

Essence and Energy

Summon the soul of your brand—its energy, mission, and emotional

footprint: Breathe here. This is the soul space. Your brand is more than

offerings and strategy—it has energy, essence, and a calling. These

questions help us name the deeper vibration at the heart of your work.

What 5 words do you want to be associated with your brand? List the five words that best reflect the energy, values, and tone you want your audience to feel or remember.

Describe your brand’s mission and core values. What sacred purpose does your brand exist to fulfill? What values guide every decision, offering, and interaction?

How would you currently define your brand’s identity? Think in emotional tones and stylistic archetypes—e.g., mystical, modern, bold, traditional, grounded, whimsical, rebellious, intuitive.

What is the current perception of your brand among customers? How do others describe or respond to your brand? What do clients say or feel after working with you or engaging with your content?

If your brand were a feeling, what would it be—and why? Imagine someone encountering your brand in complete silence. What emotion would they walk away with?

What natural element best represents your brand’s energy? (Fire, Water, Earth, Air, or Ether?) Choose one (or more) and explain why.

What archetype or role does your brand most embody? (e.g., The Guide, The Creator, The Rebel, The Nurturer...) Choose one or two that feel true—or invent your own.

Audiance Alignment

Call in the people your brand is destined to serve. Your audience is already looking for you, whether they know it or not. This is the moment to align your message, your magic, and your medicine with the people who are most ready to receive it. Tune in. Who are they beneath the labels? What are they calling in, and how are you the answer?

Who is your target audience? Please describe the people your brand serves. Include any known demographic details such as age, location, profession, or lifestyle.

What does your ideal client secretly long for and how does your brand answer that desire? Speak to the unspoken. What need, ache, or aspiration lives beneath the surface of their decision-making?

If your audience were gathered in a room, what would you want them to feel, say, or remember after encountering your brand? Describe the atmosphere, tone, and emotional imprint your brand leaves behind.

What shared values or beliefs connect you to your ideal audience? What truths or visions does your brand reflect back to them and where do you meet them, soul-to-soul?

What transformation is your audience seeking consciously or unconsciously? What shift, liberation, healing, or empowerment are they truly after?

What does your ideal client fear—and how does your brand offer safety or clarity in response? Think beyond surface-level anxieties. What uncertainty, overwhelm, or pain can your brand help dissolve?

Vision & Transformation

Step into the sacred circle of your future self. This is the realm of expansion, embodiment, and intention. Let your answers be bold, soulful, and unfiltered by fear. The brand you are becoming is already waiting.

If your brand could spark one lasting change in the world, what would it be? Describe the impact your brand is destined to leave, on your industry, your community, or the collective.

In your ideal future, what does success feel like for your brand? Go beyond numbers, describe the emotion, energy, and presence your brand will embody when it is fully realized.

What kind of world are you building through your work? What kind of culture, consciousness, or conditions do you want to help create for future generations?

What will your audience be empowered to do, feel, or become through your brand’s influence? Describe the transformation you most wish to activate in those you serve.

What does your brand need to release in order to grow into its next form? Consider limiting beliefs, outdated offers, habits, fears, or systems that no longer serve your highest vision.

If your future brand could whisper back in time to you now, what would it say? Let your fully realized brand speak encouragement, wisdom, or truth to you in this moment.

Artifacts of Meaning

Before you build anew, honor what has already carried you here. These

artifacts—tangible or intangible—are fragments of your brand’s memory.

Some will remain. Others will be shed. All are worthy of reflection.

Are there any existing brand elements you feel strongly about keeping?

(e.g., logos, slogans, colors, fonts, name, taglines, please use the upload feature if available.)

Have you conducted any market research or customer feedback
recently?
If so, please share the most meaningful insights. Uploads welcome.

What specific outcomes do you hope to achieve through this Brand
Discovery service?
List your hopes, goals, or specific deliverables you’re seeking from this process.

Is there a piece of content, imagery, or story that feels like your brand even if it's not yours?
(e.g., a poem, color palette, film still, Instagram post, quote, etc. Uploads encouraged.)

Are there any brand materials or ideas you feel ready to release?
This could be a logo you’ve outgrown, a tagline that no longer fits, or even a story you’re ready to retire.

Bonus:

Brand Assets Upload Pack (logos, fonts, color values, past decks)
One Piece of Content that Feels “Most On-Brand” (URL or upload)
One Piece that Feels “Off-Brand” (grand diagnostic)
Top 3 Questions You Wish Your Audience Would Ask You (reveals messaging gaps)

File upload

Preferred Mode of Report Delivery:

PDF via Email / Fax

A beautifully printed and professionally bound copy of your custom report can be mailed directly to you in addition to your digital PDF. Please note: This service includes a $35.00 handling and production fee, which covers printing, binding, packaging, and shipping. This is billed separately after your form submission, and fulfillment will begin upon payment.

Please provide your preferred delivery address and phone number, along with any special delivery instructions.

Order specifications